In a previous post, I talked about mobile handphone being an integrated product as we traditionally see it. Personalization/Flexibility and Mobility are the two significant opposing forces playing their part in shaping the integrated Vs modular architectures. However, convergence of computing and enternatinment into handheld terminals or (most ubiquitous handphones) bring in a lot of software, content and service performance and quality attributes to be considered hence affecting user needs and in turn designs and architectures by manufacturers. Therefore HW and SW architectures (let go of services at the moment) are both important in settling the handphones systems architecture.
Here is one clear exception; a fully modular tiny mobile phone Modu Mobile by Modulmobile based in Israel. An Israeli company (Hmm…I just found it is the same company ) was the first to bring flash memory and similarly modularity in mobiles it can be another disruptive concept. However, it seems they are still trying as having launched in early 2008, nothing significant is heard on the mobile scene about them. Maybe the global economic crisi has taken its toll on this and scene may change after some time. Check out the product on homepage! it looks sexy, slim, delivers customizable performance and features as per varying user needs then where is the bottleneck. I think it will be on the architecture and openness of content, applications and services as smartphones are also facing pressure towards openness for development platforms… Then what should each module contain (HW and SW) and provide …isn’t a generic PC power in handheld size enough to do anything…. Will we really need modularity in handphones?
ModulMobile has recently launched an office in Korea during may 2008, trying to tap “industrial design and mechanical engineering activities, drawing on the large pool of design talent and manufacturing skills on offer in the region. The Korean team will be responsible for all aspects of product design for modu and modu jackets, including user interfaces, industrial and mechanical design, and engineering”, as posted at Businessweek. I am not sure, what do they mean by user interfaces, Whether they are or or they do include the creativity and software design skills which may not be abundantly avilable in the region.
At times, when established players like Nokia, Samsung and others have to follow with similar designs and products after Apple launched the i-phone a highly integrated hardware and software product (yes we can call it as their software platform is also closed), it will be interesting to see how Modul Mobile will fit in into and affect product/system arhcitectures of future. Sony Ericsson and Philips already seems interested… Read more on similar topic at BusinessWeek
